It is known that, in time, genuine things never change and loose their shine...
And amongst them, is the German Beer Purity Law – Reinheitsgebot, which orders beer to contain only four main ingredients – water, malt, hops and yeast.
This law was integrated by the Duke of Bavaria Wilhelm IV (1493-1550) in Ingolstadt and entered into force on April 23 (Catholic St. George’s Day), 1516. Its purpose was to better the quality of beer, which was an important product back then, mainly produced by monarchs. Except the mandatory 4 main ingredients to be used for producing beer, this law established rules for trade and pricing of the brew. And so, over time, this law became valid throughout the whole country of Germany.
Every brewery in Germany, which abides by the purity law, produces completely pure beer, without any additional ingredients other than the main four. Nowadays the use of preservatives in beer production is allowed by the EU, and breweries that abide by the purity law don’t support that.
Proudly, since 2016 (the 500th anniversary of the signing of Reinheitsgebot) our Hills Brewery that abides by the purity law has been established here in Bulgaria, in the outskirts of Plovdiv.
Hills beer has based its production on the purity law. Our Master Brewer is a Bavarian with more than 25 years of experience in the industry. Wolfgang Trautner creates the recipes of the five main Hills beers our Brewery offers, each being a classic brew – Pilsner, Rauch, Weiss, Bock. For our production Hills Brewery uses fresh water from the Rhodopes and selected high quality ingredients from Germany. The whole process is controlled by three Bulgarian technologists, who make sure everything is done according to the Reinheitsgebot law. Another key “ingredient” that contributes to the high quality of the beer is that the Brewery is built according to the highest European standards. The technical equipment is provided by Kaspar Schulz - a leader in the supply and installation of complex brewery equipment worldwide.
We can enjoy real beer in Bulgaria thanks to the enthusiasm and passion for it of the two owners of the company – two IT entrepreneurs from Plovdiv and Sofia. After a long live in Germany, they decided to take the Bavarian traditions with them in Bulgaria. Their goal is to attract the connoisseurs of craft beer and the people who would like to try the fresh taste of Bavarian quality, produced in Bulgaria.
Let’s support the Bulgarian quality production of craft beer, so we can continue to enjoy it as pure as it is for a long time ahead.
By purchasing a bottle, you enter the charity campaign for UMAHT Plovdiv, aiding the medical professionals and volunteers in the fight with Covid-19.
You can learn more about Hills beer products and initiatives here in the website.
Thanks, cheers, and please enjoy!